Mindless sheep

There is absolutely nothing wrong with this logo. It is bold, clear, has great colours, and the client who commissioned it likes it. End of.

Every moron Daily Mail newspaper reader with half an opinion all of a sudden feels they could do a better job. No one cares.

The promotional film that has induced epilepsy should of course be canned, but I do not agree that the logo should be scrapped.

The fees paid to the branding agency are frankly, peanuts.

Everyone is talking about the Olympics and the publicity generated could not have been bought for that money.

Lord Coe reckons it is 5 years ahead of its time. In other words, perfect for 2012.

Ken Livingstone's comments are more likely to lead to a surge of clients going to Wolf Olins, the branding firm, rather than avoiding them.

If you are a Telegraph or Evening Standard reader then this is all good sport - rubishing anyone creative, and jumping on the bandwagon in a lager-at-lunchtime, philistine kind of way.

This is another example of popular delusions and the madness of crowds.

About 5 years ago, the same firm designed the branding for the firm where I was working. We were the PricewaterhouseCoopers Consulting division, and we were about to break away from the PwC accounting firm. Wolf Olins came up with the name MONDAY, and the branding story behind it. I was about the only person who liked it. It was clear, bold, original, colourful and memorable. It added a few million to our value. IBM stepped in and acquired us for $3.5 billion to create IBM Global Business Services.

I also loved the British Airways colourful tail-fins. They were beautiful, and to me they celebrated the global village, but no-one seemed to agree.

Maybe I am just too contrarian. But I prefer to quote my old mate Gandhi who used to say: "Even when you are in a minority of one, the truth is the truth".